Visual Merchandising Context

Last week I focussed on researching further into the context of my work by looking at a Visual Merchandising book which included shop window displays - as costume and set design both could fall under this catagory (due to the presence of body and interior space). 

There were four images that I found particularly interesting and different from things I have seen in the past.

The spinning fair ground ride above was in Fortnum and Mason, London, and attracts people's attention because of its movement. Movement, in such a space, makes people want to look in the window as it is unusual to see.

The heads of these mannequins have been replaced with silk flowers for Topshop's Spring/Summer window display and give a fresh connotation. Personally,it makes me think that they will be selling floral garments in the store, or clothes with a summery design.

Selfridges' Christmas window display had several fir trees with lights and decorations rather than the typical winter scene with snow. Because the background is so busy, the mannequins have been kept simple so they balance each other out.

This life-sized giraffe was used in a Louis Vuitton window to both display the accessories and to create an unusual visual effect - it almost forces people to look into the window as it is not a usual occurrence in merchandising.

With my work being of a sculptural and three-dimensional nature, I feel that it would be suited on the body and in a space as a background - the giraffe and the floral heads are sculptural, which draw people in and makes people remember the store, meaning that they are likely to talk about it to friends, creating more business for the store.